One of the themes in modern UAP studies is the concept of redefining reality and opening the possibilities that reality is flexible, co-existing with other parallel realities, and may present a vast new understanding of how things work.
In 2008 the Hadron Collider went online but experienced a major problem requiring it to be down and out of service for most of 2009.
In 2009, a self-proclaimed paranormal researcher coins a term to describe what she observed happening with her memories and others. "The Mandela Effect" - a mass memory glitch where people mis-remember common things.
But - is that correct? Is there an "effect" or just common memory mangling?
Cited events:
- A children's book series: Berenstain Bears vs Berenstein Bears
Note: News articles for the books were found from the early 1990's with the "Berenstain" spelling.
- A logo for underwear: Fruit of the Loom w Cornucopia vs Without
Item: Part of the confusion may be there was a familiar cornucopia image /print that was distributed to students and homes via calendar's etc. and the two might have become conflated, Although, some have said they found shirts with the cornucopia in thrift stores.
-A movie called Shazaam! vs. Kazaam!
-A hot dog brand: Oscar Mayer vs Oscar Meyer
Note: Ads were found for "Oscar Meyer" - mostly local store ads. So, people could be remembering correctly if not the correct name.
- A brand of peanut butter: Jiff vs Jiffy
Note: Found "Jiffy Peanut Butter Ad" The Sapulpa Daily Herald (Sapulpa, Okla.), Vol. 58, No. 19, Ed. 1 Wednesday, September 22, 1971on Page: 20 of 20
Memory - key to witness testimonies and self-actualization - is important. It is also faulty. This why we have the written record, why we take notes, and have photographs.